21

July
2011

Social Media Optimization: Stepping Stone to Small Business Success

Social Media Optimization (SMO) is the process of the methodizing social media activities with the sole motive of generating unique traffic to the website. The Social media features that are included within the web content involve social news, share buttons, RSS feeds, poll tabs, and user ratings. It also incorporates third party functionalities such as video clippings and images.
 
Promotional activities

Promotional activities make up the other facet of Social Media Optimization. It encapsulates forum discussions and groups, blogs and comments and status updates on social networking platforms like Facebook and Twitter.
The concept

Social Media Optimization has been conceptualized to bring about changes for the sake of website optimization so as to enable better linking and more visibility in the social media searches. This strategy ensures the website shows up more frequently in the podcasts, blogs and so forth.

Point to remember

Before you go into a full swing with Social Media Optimization campaigning, it would be worthwhile to put into place a well organized SEO campaign. This will ensure that your site is enjoying the highest rank in all those areas where you are planning to promote your business. Once, the website is on a higher rank with the apt keywords, your business can open up to welcome all the latest searches.

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