Email Marketing Tips for a Small Business

When you have just seconds to capture the attention of your target audience and make an impression, you better make the best use of it rather than exaggerate and ruin it. Here are some exclusive email marketing tips for you, if you have a small business -

Short and crisp subject line

No matter at what time is your mail reaching your reader’s inbox; it will be opened only if the subject line is catchy enough to scoop out your reader’s attention. While it is never a good idea to exceed 10 words, keeping it clear and concise is also something you should learn to do.

Mobile friendly email

Your emails should be able to show up as clearly on mobile devices. So, readers running on the jog track, waiting in the air transit or even in the washroom, for that matter, can get your message. Thus, make sure the mails are short enough so that they don’t need scrolling and to ensure that, minimize the use of videos and images that seem to take eons to download.
Less is more

While designs are more suitable for web pages, for letters, the formal and the simpler, the better. Thus, go for a uniform font size, style and color to get your message across straight without distracting the readers visually.

Get to the point

Getting your message across right in the first line is always a smarter idea than to drag it to the end of a long mail with filler text or burying it somewhere in between.

Talk value

Instead of giving a desperate call like "Buy now!", "Act now!" or "Hurry!" take the more sophisticated approach with a softer tone and talk like a knowledgeable expert on the subject matter, offering useful advice.

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