26

August
2011

Choose Your Email Marketing Software Wisely for your small business

Creating a website is crucial for a successful presence in the online market, however, that is only one step towards it. To connect with prospective as well as online clients, you have to go another step ahead and that is to do email marketing. Email newsletters are a great way of reaching the inbox of your customers and letting them know what your company is up to and what are the latest offerings you have from your house. Email marketing is a great tool also because, this way, you can enjoy a two way communication with your prospects and clients. But for doing this, you will need an email marketing software to get the job easier for you.

First, determine, whether you want to for a fee based software or a free one. If you are happy with the very basic services that a freeware can provide you, then, settle for one. If you are not content and want to opt for the more advanced options such a software can provide you, then, obviously investment on a quality software is your best option. Advanced options in an email software bring on features like personalization tool, using CSV files, SMSing, email tracking, scalability, plug-ins, monitoring and more. The downside of the freeware besides being very basic is that the providers of this freeware will also add in their own ads in your emails.

Often, the free email marketing software put a limitation on the subscribers you can send a mail to, in a single session. So, while a freeware will get your message to some 100 subscribers in a go, the paid mailman will execute the same job to unlimited subscribers! So, my advice is, you use the free software for business campaigns only. Also, do perform a smart search hunting down a provider, who offers a free trial of its email marketing software.

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