Search Engine Marketing - What It Is and How Your small Business Can Benefit From It

Surveys have revealed that the directories and the search engine listings are the most used methods for hunting out websites. Statistics results show, 80% of the online users are reliant on these methods. Around 60% of the users conduct online searches everyday and if there’s anything that’s done more than online searching, then, that is checking mails. The web has displayed an exponential growth over all these years and with billions of web pages crowding the internet, people have began to search online for even the slightest of information on trivial things. Thus, there are reasons enough why you should make search engine marketing a part of your online marketing strategy to stay in the competition.

Here are more –

SEM vs. banners

Search engines have even beaten the banner ads. It has been found out that the online purchases made are some 5 to 6 times more because of the traffic generated by the search engines, than the banner ads. Moreover, search engine marketing (SEM) campaigns are relatively lower priced than the banners.

SEM vs. Email marketing

Around 66% of online marketing experts have rated SEM to be the best way of generating traffic to their sites, followed closely by email marketing as voted by 54% marketers. Search engine marketing has zoomed in as the most efficient as cost effective marketing method, benefitting especially for the small businesses with lower budgets.

Keyword search

Marketing campaigns using SEM deliver a targeted, active message to your properties on the web. Individuals can hunt out your business portal merely with active keyword searches.

Responses to Search Engine Marketing - What It Is and How Your small Business Can Benefit From It

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Vinicius says:


First, find out how much you can afford (go to some loan calrulatocs that are freely available on the net). Then find out what it is you are looking for (there is a ton of variety out there, see realtor.com) and see what the price range is for that type of home. Revise what you are looking for until it is within your previously discovered price range (DO NOT change your price range).After you figure this most important step out talk to several local banks and see if you can pre-qualify for a loan of your price range. Its OKAY to have multiple banks checking your credit for a home mortgage at the same time so long as the checks are all within a two week period (when the credit score is calculated, it takes into account shopping around when it comes to home mortgages).After you are pre-qualified (hopefully with a few banks) choose the best pre-qualified loan for you (I recommend lower APR over lower payment, but it depends all on your personal circumstances) and then go speak with a r

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