18

November
2011

Web Design Company Foresees New Trends in Web Design for Small Businesses

The small businesses will predictably achieve their business branding using hand created designs, imposing and bold slab typefaces and large sized headings in their web pages. This is to make an attempt to create an impact on the visitors enabling them to easily identify with and associate with a specific web business. This is because; customers are easily attracted to customized businesses rather than businesses without any face, wearing a corporate mask.

The global economic meltdown of 2008 witnessed some of the best brands in the industry collapsing and during this phase, the psychology of the customers also underwent a change. These days, consumers get drawn to simple yet more expressive homepages with oversized and colorful images that also manage in keeping the attention of the viewers on the site for long.

Experts foresee that the small businesses will come up with cleaner sites which will be more direct and definitely, customer-interactive. The whole idea is to get the customers talking by dropping in their valuable inputs and share their views and wishes on how would they like certain kind of a product or service to be. If the customers can be catered to with personalized service and/or provided a product, tailor-made to suit their individual requirements, that would become the key to hiked patronage.

Oversized introduction boxes and footers will rule the homepages of the small business sites, expunging all the complexities of a separate ÔÇťAbout Us" page. The layout will be more like the magazines, to rid the customers off the need to scour through the different pages of a site to locate the business of the company. This is also one of the most economical ways of generating more traffic.

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