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December
2011

Tracking Social Media Marketing - A Guide for Small Business

Social media groups have become the new age vehicle of connecting with the customers and make them more aware of your business. A social media platform is a great place to discuss about your products and services with the customers, get their feedback on them as well as promote them. However, before jumping on this bandwagon, it is worthwhile to do a careful study and planning on how you are going to market your small business in this platform.

Determining the right social media

Of so many social media sites available, which one to really go for? Depending on the goals of your small business, select the social media marketing platform that best fits your business. It could be Facebook, Twitter, LinkedIn or any other site for that matter.

Staying searchable online

Don’t be under the wrong impression that if you create a social media profile, you will not need to invest on a professional website. This is because, your social media pages are not to going to show up in the search engine listings when someone is searching for a product related to your business. So, a website is a must as the online hub for information on your company and its offerings.

Create the buzz

The main idea is to create a community around your company using the social media to drum up your small business. Treat this as a platform to update your followers about your latest offerings, product launches and announcements. Interact more with your customers and get friendlier with them to promote your products and services in a tactical way, so that, word of the mouth gets around to give your company a better branding and definitely, more customers and followers!

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