Social Media Marketing: Market Beyond The Search Engine

There were once these traditional methods of brand promotion by performing door to door sales, distribution of pamphlets in the market places, advertisements on television and radio and so on. However, even if not all, most of these traditional practices of brand marketing and sales promotion have become obsolete. Today, in this world which is increasingly becoming dependent on ecommerce with an internet savvy customer base, businesses have no choice but to be where the crowd is. Thus everything, right from advertisement to brand promotion, is taking place online.
Social media networking

With all that said, I have to stress on the importance of brand promotion through social media networking. The social media websites are mostly free to use and while it is completely free for all to create a profile and make people aware of the business via regular interaction, there are value added services exclusively for businesses which take brand promotion more seriously. This feature, well known to any social media networker such as a Facebook user, requires the business to pay a small fee to be able to advertise his website and products to a broader range of users on that site. 

This feature makes the facebook, among all other network sites, a hot place for brand promotion by drawing the users’ attention to it with exciting advertising offers which tempt them to click on them. On clicking the users are either directed to the company site or the facebook profile of the company. There are other social networking sites such as twitter and LinkedIn, to name but only a few. Businesses via these social networking sites can alert their followers on their latest launches and company news and get referrals as well.

Responses to Social Media Marketing: Market Beyond The Search Engine

Subu says:


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Subu says:


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